Known to be the biggest rival of Microsoft, KFC is rising in leaps and bounds.The marketing mix of KFC discusses the strength of KFC through its 4Ps.
![]() The pricing of products ranges approximately from 25 Rs. Rs. KFC has variety of options in each category, For e.g.: In Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot Crispy Original Recipe and Chicken Strips). Place in the Marketing mix of KFC KFC initially opened its outlets in metros and Tier I cities, now it has gradually moved to Tier II cities where the buying power is one the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken Pizza Hut in Quick service restaurants. By the year 2015, KFC is expected to have 500 outlets in India. Also Read Marketing mix of Victorias Secret Promotions in the Marketing mix of KFC KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer. India being the country with largest youth population has favored the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds and Pizza Hut. Also Read Service Marketing Mix Shares 0 0 0 0 0 0 Also Read Marketing Mix Of Snickers - Snickers Marketing Mix Related Posts: Marketing mix of Air India - Air India marketing mix Marketing mix of Coca Cola - Coca cola marketing mix Marketing mix of Nestle - Nestle marketing mix Marketing mix of Vodafone - Vodafone marketing mix Marketing mix of Ebay - Ebay marketing mix Marketing mix of HTC - HTC marketing mix Marketing mix of LG - LG marketing mix Marketing mix of Gillette - Gillette marketing mix Marketing mix of State bank of India - SBI marketing mix Marketing mix of ICICI bank - ICICI marketing mix All Knowledge Banks (Hub Pages) Marketing Hub Management Hub Marketing Strategy Advertising Hub Branding Hub Market Research Small Business Marketing Sales and Selling Marketing Careers Customer Management Top 10 Lists Internet Marketing Blogging Search Engine optimization E-commerce Facebook Marketing Social Media Marketing Business Model of Brands Marketing Mix of Brands Brand Competitors Strategy of Brands SWOT of Brands GET DAILY MARKETING UPDATES First Name Enter your Email Address About Hitesh Bhasin I love writing about the latest in marketing advertising. Kfc Marketing Serial Entrepreneur II am a serial entrepreneur I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Lets stay in touch:) Comments Dianne Audette says I really object to the KFC commercials where the customer accuses the sales person of hitting on his wife. I was a victim of this kind of abuse for many years until my husband died earlier this year. He had no basis for his suspicions, but it is really hard on the victims emotional health, and these commercials really upset me. I hope you will find another way of advertising your product. Thank you. Reply Nathan Devey-Skeete says Thanks for the info Reply alankara says can you write some marketing articles about Srilankan companies Reply Hitesh Bhasin says Please name the companies. Reply balqis says can you explain what marketing concept that KFC uses:) Reply Hitesh Bhasin says It uses the Customer concept of marketing. However I no longer buy kfc as the product quality is very inconsistent. Most often dry. Reply Leave a Reply Cancel reply Your email address will not be published. Required fields are marked Comment Name Email 49.9K Followers Follow us on Facebook 32K Followers Follow us on Twitter 529 Followers Follow us on LinkedIn 2.4K Followers Follow us on YouTube 15K Followers Recent Posts Virtual Teams Definition Importance, Types, Advantages Top 10 Effective Organization Tips Empowerment Definition and Meaning MORE INFO About Marketing91 Privacy Policy Cookie Policy Disclaimer Terms of Use Advertise Contact us Sitemap LEARN WITH US Course on Market Segmentation Course on Marketing Strategory Models WE WRITE ON Marketing Small Business Management Internet Marketing email protected Copyright 2020 Marketing91 All Rights Reserved Copy link Copy Copied.
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